Tawni Martin

tawni@tawnimartin.com (407) 671-2282
Comments? Questions? Request for quotes? Feel free to contact me with your web design needs. Click Here

My name is Tawni Martin and I've been a full-time, self-employed Web Designer for 6 years, and have been involved in designing websites since 2000. I am from the Northern Virginia/Washington, DC metro area, but now live in Orlando, FL, where I've been freelancing since 2003.

100% of my business has been through referral and repeat clients. I feel my success is attributable to my professionalism, unique design style, attention to detail and a philosophy of striving for excellence and exceeding expectation.

I enjoy working as an outsourced vendor for advertising agencies/interactive marketing departments as well as directly with businesses needing a website. I believe my greatest strength is a unique expertise in both design and development, which enables me to take a design from concept to launch. I can synthesize feedback from many different points of view and translate non-visual concepts into creative designs, often illustrating the best a company has to offer.

Additionally, what sets me apart from other designers is my experience working with hospitality and real estate businesses. Being a boutique business, I can be nimble and efficient, which allows me to keep costs and overhead low, without sacrificing the quality of my work, which is always custom, never templatized.

HISTORY

I began my career in web design and development working for a dot-com start-up in Bethesda, MD. After the dot-com bubble crash in 2000, I worked as Director of Website Design/Development for E-Site Marketing in Bethesda, a company focused on internet marketing and web design for the hospitality industry. There, I designed, developed and maintained many websites, as well as managed other designers and developers. I was also very involved in project management and client presentations.

For more specific information about my work history, feel free to check out my Linked In profile or contact me.

PHILOSOPHY

Each business is different, has specific goals and a unique identity. I feel I have a talent for creating designs that reflect the best of what a business offers the world. It helps enormously to learn as much as I can about your business and the goals you want to achieve with your website. To this aim, I use a detailed Discovery Questionnaire to gather this information during the initial process stages of a typical web design project.

Good design serves both an aesthetic and functional purpose. But beauty sells, even more so now than ever. When done right, aesthetics can make the difference between good and great, create a memorable experience, tell a story, facilitate a sense of loyalty and generate buzz. These are things I find very exciting these days, and strive to bring to each website I design.

Tawni Martin

tawni@tawnimartin.com (407) 671-2282
Comments? Questions? Request for quotes? Feel free to contact me with your web design needs. Click Here

Though each project is different, below is a general outline of the process involved in a typical web design project.

  1. Discovery / Requirements Analysis

    The goal of the first phase is to learn more about your company and the goals you wish to achieve with the website. Completion of the Discovery Questionnaire helps determine design objectives and define project deliverables. Examples of other websites you like the look of and enjoy using are helpful determinations, as well as identifying your competitive set. I will take a look at your current branding and marketing material and provide a timeline and proposal that best meets your needs.
  2. Design Conception

    Research of the competitive set is important at this stage, as well as reviewing all the available materials and information gained in the Discovery phase. I will create an architecture outline and/or wireframe to help conceptualize the organization and relationship of content, as well as to provide the foundation for the navigation. At this point, it is best to begin gathering the copy, photography, or any other available elements. Design mockups / comps will be presented for review and discussion, and changes made, if necessary.
  3. Website Creation

    Once all changes have been completed and reviewed, there is a sign-off approving the final design. The coding of the website begins as I create templates from the design and build out the site. We will schedule regular reviews to discuss the progress of development as content population, testing, sub-page design and back-end development is done.
  4. Website Review and Support

    Before launch, we will review the final version and discuss your experience of the process to ensure complete satisfaction and understanding of ongoing needs.

Below is a list of companies I've done web design work for:

AGENCIES

  • .Com Marketing
  • Crossroads Global Marketing
  • E-Site Marketing
  • Fry, Hammond & Barr
  • YPartnership

COMPANIES

  • 1st Life Financial/ISG
  • 3PV (on behalf of .Com Marketing)
  • The Algonquin Hotel (on behalf of E-Site Marketing)
  • Aqueous Gold
  • Audubon Condos (on behalf of Fry, Hammond & Barr)
  • Cambridge Beaches Resort & Spa (on behalf of YPartnership)
  • Campus Crusade for Christ
  • Ciber, Inc.
  • Clark Pinnacle
  • Columbia Residential
  • Daniel Dill Law
  • Days Suites at Old Town (on behalf of .Com Marketing)
  • Daytona Beach Convention and Visitors Bureau (on behalf of .Com Marketing)
  • Design Shop Group of Companies
  • Disney Media Lab
  • Disney Sales and Travel Operations
  • Employment Technologies
  • Experts2Hawaii (on behalf of .Com Marketing)
  • Fort Belvoir Residential Communities (on behalf of Pinnacle, AMS)
  • Fort Benning Military Family Community (on behalf of Pinnacle, AMS)
  • Fort Lee Military Family Community (on behalf of Pinnacle, AMS)
  • Gatorland (on behalf of .Com Marketing)
  • Gibson Mortgage Group (on behalf of Crossroads Global Marketing)
  • Greater Fort Lauderdale Convention and Visitors Bureau (on behalf of .Com Marketing)
  • Harris, Harris, Bauerle & Sharma
  • The Hay Adams Hotel (on behalf of E-Site Marketing)
  • Laughlin, Vance, Maxwell, Goodfellow, Columbus & Randolph Military Family Communities (on behalf of Pinnacle, AMS)
  • Marriott Caribbean & Mexico Resorts (on behalf of YPartnership)
  • Monterey Bay Residential Communities (on behalf of Pinnacle, AMS)
  • National Association of Women Business Owners (on behalf of .Com Marketing)
  • National Geographic Magazine & National Geographic Traveler (on behalf of E-Site Marketing)
  • Nellis, Scott & Beale Airforce Base (on behalf of Pinnacle, AMS)
  • Omni Orlando Resort at Championsgate (on behalf of .Com Marketing)
  • One Washington Circle Hotel (on behalf of E-Site Marketing)
  • Orlandoflus.com (on behalf of .Com Marketing)
  • Patrick, Moody, Little Rock, Hanscom Airforce Base (on behalf of Pinnacle, AMS)
  • Pinnacle, an American Management Serices Company
  • Quest Technologies (on behalf of Crossroads Global Marketing)
  • Sage Resort Orlando (on behalf of Crossroads Global Marketing)
  • San Diego Naval Station/Pacific Beacon, LLC
  • Semper Woods Title Company (on behalf of Crossroads Global Marketing)
  • Solivita, an active adult golf and retirement community (on behalf of .Com Marketing)
  • Southworth Group
  • Teton Mountain Lodge (on behalf of E-Site Marketing)
  • The Villages at Moffett and Parks (on behalf of Pinnacle, AMS)
  • Van Gogh Vodka (on behalf of .Com Marketing)
  • Wildwood Country Resort (on behalf of Crossroads Global Marketing)


Tawni Martin

tawni@tawnimartin.com (407) 671-2282
Comments? Questions? Request for quotes? Feel free to contact me with your web design needs. Click Here
  • Custom Website Design

    Are you an agency looking for a fresh perspective? Not enough time or resources to design in-house? Want to wow one of your clients? Want to present a custom, elegant design to a hospitality client? These are all excellent reasons to contact me. I do custom web designs for agencies all the time. Deliverables for this type of work are fully layered Photoshop files. Build-out of the design into CSS/XHTML templates can be done, if desired.
  • Website Design and Development

    Website out of date? Want a new website that will accurately reflect your business and wow your clientele? Also looking for full-featured functionality, such as a CMS, search feature, discussion forum, interactive calendar or map, to name a few. Perhaps you understand the power of amazing design, and want to add some Flash or some new functionality to your existing site. I can also help. Let me know what you have in mind, and I will be happy to provide you with a quote.
  • Interactive Flash Website Development
  • Hybrid Website Design/Development
  • Custom Web 2.0 Website Layout Design
  • Email Campaign Design and Delivery
  • Search engine optimization (SEO) and search engine marketing (SEM)
  • Mobile Website Design and Implementation
  • Twitter Background Designs / Facebook banners

SKILLS / PROFICIENCIES

Photoshop, Fireworks, Dreamweaver, Flash, Illustrator, CSS/XHTML, jQuery, Actionscript, ASP, XML, Joomla, PHP, mySQL

WHAT I DON'T DO

I don't do any print design, photography, or copywriting. If you're a genius in those areas, let me know. I am always happy to refer work to good people.

Tawni Martin

tawni@tawnimartin.com (407) 671-2282

I am currently located in Winter Park, FL. To contact me, please fill out the form below with any questions, comments, or requests.



Tawni Martin

tawni@tawnimartin.com (407) 671-2282
Comments? Questions? Request for quotes? Feel free to contact me with your web design needs. Click Here

Did I work on a project for you or your company? If so, I would love to get some feedback!

How was your experience working with me? How did you like your website design? Have you had any feedback from others on the website? Any and all feedback is welcome!

May I use your feedback or comments as a quote on my website?